About Gearfinch
The activewear price tracker you can rely on.
Gearfinch is the independent price tracker for activewear. We monitor every major brand daily across four markets, write each observation to a permanent time-series store, and rank deals only when today's price is genuinely lower than the product's own recent history. Verified prices, real discounts, 90-day history on every deal.
The category we cover
Activewear pricing, finally indexed.
The activewear category moves fast. Eight major brands, dozens of product lines per brand, four markets per product, prices that change weekly. Tracking it manually is a part-time job; tracking it well is functionally impossible.
Gearfinch indexes every major brand's catalogue daily and ranks deals only against each product's own observed price history — not against retailer strikethroughs. The result is a single source of truth for what activewear actually costs, and when today is genuinely a good day to buy.
How the system works
Daily scrapes. Permanent history. Editorial ranking.
Every brand we track gets visited daily. Every observation lands in a time-series table that's never overwritten. After a quarter, a single product has thousands of price points; after a year, tens of thousands. Disk is cheap. Discarding history would be expensive.
Deals are computed against this history, not against retailer strikethroughs. When today's price is meaningfully below the product's 90-day median — and below most of its recent in-stock observations — it's flagged as a deal. That's a higher bar than other deal sites set, by design.
The full methodologyEditorial standards
What you can count on us for.
Our editorial framework is the thing that makes a price tracker worth visiting. These are the standards we hold to, on every page, every day.
Verified prices, real history.
Every "lowest in 90 days" badge is computed against our own permanent observation log. Every price you see was scraped within the last 24 hours.
Editorial-only ranking.
Brands cannot purchase placement in our deal feed. Ranking is by genuine discount against 90-day history — the same signal applied uniformly across the entire catalogue.
Honest urgency.
When a size is genuinely about to sell through, our data shows it. We don't manufacture scarcity, run countdowns, or use pressure language to drive clicks.
Privacy by default.
First-party analytics only, with explicit cookie consent. We don't sell visitor data, share it with third parties, or build profiles on shoppers.
Behind Gearfinch
A small team. Defined responsibilities.
Each member of the team owns a specific piece of the system — the brand roster, the pricing pipeline, the editorial coverage, the reader inbox. Small on purpose: it keeps the bar high and the decisions fast.
Camille Lefèvre
Editor-in-Chief
Owns the brand roster and the editorial direction of the deal feed. Sets the standards we hold to.
Paris, France
Noah Bennett
Head of Pricing & Data
Designs the price-tracking infrastructure and the methodology behind every "lowest in 90 days" badge on the site.
London, United Kingdom
Sofia Marino
Senior Editor
Leads the dupe pairings, brand-cadence reports, and long-form analysis. Sets the editorial bar.
Milan, Italy
Yuki Nakamura
Reader Operations
Runs the reader inbox, the newsletter, and the feedback loop that shapes which features ship next.
Lisbon, Portugal
More on the team and the work we do on the team page.
How we operate
Independent. Affiliate-funded. Editorially clean.
When a click ends in a purchase, the brand pays us a small commission — a standard affiliate arrangement that never affects the price you pay or how we rank deals. Ranking is by genuine discount against 90-day history; the editorial signal is the only signal.
Read the full disclosureGet in touch
We want to hear from you.
Have a question about a specific deal? A brand you'd like us to track? Press inquiry? Email the team.
hello@gearfinch.com