Journal
Written by the team.
Dupe comparisons, brand sale calendars, fit guides — edited by real humans, backed by our price-tracking data.
April 25, 2026·5 min read
Why we added Alphalete to the catalog
We added Alphalete this week — eighth brand in our tracker. Here's what their pricing pattern looks like, why we waited until now, and which products are most worth watching.
April 25, 2026·6 min read
When to buy activewear — a decision tree
Four questions that together tell you whether to buy today or wait. Built from 16 weeks of price observations across seven brands.
April 24, 2026·5 min read
The best legging brands, ranked by discount frequency
Which activewear brands actually run real sales, ranked by how often we've seen genuine discounts in our tracking data. A first cut — the rankings will shift as we gather more.
April 24, 2026·4 min read
How price tracking actually works
The methodology behind every price you see — hourly scrapes, 90-day history, and why the 'was' prices on retailer sites can be misleading.
April 24, 2026·6 min read
The 'compare-at' price is (mostly) a fiction
Across 120 products we've tracked since January, the average item sat at its strikethrough price for 14 days out of the year. We pulled the numbers.
April 24, 2026·3 min read
Why we built Gearfinch
A short manifesto. What we believe about price transparency, and the rules we hold ourselves to so we can earn your trust.
April 23, 2026·3 min read
Welcome to Gearfinch — and why we built it
A short intro to who we are, what we track, and the rules we follow when we tell you something is a deal.
April 23, 2026·7 min read
Where activewear brands actually drop prices
A look at discount cadence across Gymshark, NVGTN, Alo Yoga, and Oner Active — which categories move, when, and which are effectively priced year-round.
April 22, 2026·8 min read
Finding real activewear dupes: a methodology, not a guess
Most 'dupe' lists are vibes. Here's how we match products across brands — fabric, construction, rise, compression — and why Vital Seamless and Contour Seamless probably aren't the pair you think they are.