Manifesto

Why we built Gearfinch

A short manifesto. What we believe about price transparency, and the rules we hold ourselves to so we can earn your trust.

Camille Lefèvre

April 24, 2026·3 min read

Most of the deal sites I trusted before building this one had the same shape. Big blocky banners. Inflated "was" prices. Coupon codes that didn't work. A second tab open to the brand's own site to double-check the price hadn't already gone up. By the end of an hour I'd usually given up and bought the thing at full price out of fatigue.

Gearfinch is the site I wanted to use during those hours.

What we believe

A deal is information, not theater. The job of a deal site is to tell you, plainly:

  • What the price is right now.
  • What it has been over the last three months.
  • Whether today is meaningfully cheaper than that.

That's it. There are no other useful claims to make. Everything else — the urgency banners, the "only 2 left" stickers, the strikethrough prices that have nothing to do with reality — is theater designed to make you act without thinking.

What we don't do

The discipline of building a calmer deal site isn't in what you add. It's in what you refuse to add.

  • No fake "was" prices. We never display a strikethrough we haven't verified against our own 90 days of tracking. If we don't have history, we don't show the strikethrough.
  • No urgency. No countdowns. No "only X left." No exit-intent popups. Nothing that pretends the deal is about to disappear when we have no idea whether it is.
  • No paid placements. No brand pays us to sit at the top, to be featured, or to be ranked higher. The order of deals on Gearfinch comes from one number — our deal score — and that number doesn't know which brands earn us a commission.
  • No cross-site tracking. We don't load Google Analytics, Meta Pixel, TikTok Pixel, or any third-party ad SDK. Our analytics run through PostHog, anonymously.

How we make money

Affiliate commissions, fully disclosed. When you click a deal and end up buying, the brand pays us a small percentage — typically 4% to 15%. It never changes the price you pay. We rank the same way whether we earn on a click or not.

If that arrangement ever starts pulling on the editorial side — if we catch ourselves softening a ranking because the underperformer pays better — we'll say so, in writing, on this page.

What we're asking

Try us for a month. Watch a few products you'd buy anyway. Notice whether the prices we surface match what you see at checkout, whether our "lowest in 90 days" tags hold up, whether the deals look genuinely better here than on the other sites you compare against.

If they do, browse the current deals and let us earn your visit again next week. If they don't, write to us. We read everything.

— Camille

Manifesto

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